eat 'em like junk food

Eat 'Em Like Junk Food

It included a bold slogan: “Eat 'em like junk food.” The product? Dunn was trying to sell baby carrots. This master of food industry marketing was now employing all the old tricks for Bolthouse Farms, where he was CEO. Bolthouse Farms is the nation's leading seller of baby carrots in the country, with about 1 billion pounds of carrots sold each year.4 After sales fell flat a few years

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Eat 'em like junk food Frieda's Inc. - The Specialty ...

26/07/2011  July 26, 2011 . Eat ’em like junk food

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Eat 'Em Like Junk Food. - Das Yanti

Eat 'Em Like Junk Food. This cheeky campaign was a rebranding for A Bunch Of Carrot Farmers aka Bolthouse Farms to encourage kids to eat healthier. So more Baby Carrots instead of usual Junk Food. It worked, it changed the food culture at schools and it was a great fun. We redesign the Baby Carrots packaging, created three different junk flavors: baby carrot, baby

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Eat ‘Em Like Junk Food! « Keeping It Real Food

12/09/2010  Eat ‘Em Like Junk Food! Posted on September 12, 2010. Whether you like baby carrots of think they’re gross or find it ridiculous that you should be expected to pay more for cut-up regular carrots, then you’ve got to check this out. To encourage Americans to eat more vegetables (the CDC recently reported that only about 25% of Americans are eating the

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Bolthouse Farms: 'Eat 'Em Like Junk Food'

The 'Eat 'Em Like Junk Food' campaign satires infamous junk food marketing to disrupt America's predictable discourse on healthy snacking. The campaign includes new packaging and television spots that overtly mimic junk food advertising tactics. This, in addition to playfully confrontational outdoor billboards, social media that targets our junk food peers, and

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Baby Carrots - Eat Em' Like Junk Food Campaign - genius!

13/04/2015  The test campaign of " Baby Carrots - Eat Em Like Junk Food " was an outstanding success. They even had baby carrot vending machines. Brilliant! These baby carrots also come with their own App - the world's first video game powered by the sound of a baby carrot crunch. Jeff Dunn is the CEO of Boathouse Farms, he also used to be a top executive at Coca

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Eat 'Em Like Junk Food. - Das Yanti

Eat 'Em Like Junk Food. This cheeky campaign was a rebranding for A Bunch Of Carrot Farmers aka Bolthouse Farms to encourage kids to eat healthier. So more Baby Carrots instead of usual Junk Food. It worked, it changed the food

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Eat ‘Em Like Junk Food! Jessica Cording Nutrition

12/09/2010  Eat ‘Em Like Junk Food! Sep 12, 2010 Blog. Whether you like baby carrots of think they’re gross or find it ridiculous that you should be expected to pay more for cut-up regular carrots, then you’ve got to check this out. To encourage Americans to eat more vegetables (the CDC recently reported that only about 25% of Americans are eating the recommended three

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Eat ‘Em Like Junk Food! « Keeping It Real Food

12/09/2010  Eat ‘Em Like Junk Food! Posted on September 12, 2010. Whether you like baby carrots of think they’re gross or find it ridiculous that you should be expected to pay more for cut-up regular carrots, then you’ve got to check this out. To encourage Americans to eat more vegetables (the CDC recently reported that only about 25% of Americans are eating the

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Bolthouse Farms: 'Eat 'Em Like Junk Food' Communication Arts

The 'Eat 'Em Like Junk Food' campaign satires infamous junk food marketing to disrupt America's predictable discourse on healthy snacking. The campaign includes new packaging and television spots that overtly mimic junk food advertising tactics. This, in addition to playfully confrontational outdoor billboards, social media that targets our junk food peers, and

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Eat 'Em Like Junk Food — Tyler Gonerka

Eat 'Em Like Junk Food — Tyler Gonerka. Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem with their extreme over-the-top ads and flavors. C'mon, which would you rather eat? So how do we turn baby carrots from a boring, old veggie into an exciting, new snack?

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Eat Em Like Junk Food Rhetorical Analysis - 504 Words ...

06/05/2016  He made the tagline "Eat 'em Like Junk food" for Baby Carrots, which gained huge popularity among snack lovers youths and those who tend to skip their daily meals due to tight schedules. Dunn told the author of The New York Times Magazine article, that he was paying the karmic debt by selling Baby Carrots instead of Coca Cola. In addition to work done by

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U.S. History 2011 (B): Eat em' Like Junk Food

This campaign has slogans such as "Eat em' Like Junk Food" and included a large variety of adds. They even placed a few vending machines with all kinds of vegetables in schools. In hopes that this might help motivate kids to make healthier choices. In east Manhattan there was an action of "heirloom vegetables" which sold for $1000 a crate. Though unconventional the focus

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Baby Carrots: Eat Em Like Junk Food — DeltaMV

21/08/2016  Baby Carrots: Eat Em Like Junk Food Is this the answer in the battle against junk food as the old adage goes if you can’t beat them join them. Here is a great example of how a health food was re-framed by using the pre-existing assumptions and behaviour adopted in junk food marketing tactics to make the simple carrot fun and exciting.

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Baby Carrots: Eat 'Em Like Junk Food — LUCAS SVAREN

Baby Carrots: Eat 'Em Like Junk Food. Cannes Lion Winner (Bronze) - Promo Activation - 2011 Layout // Typography // Production. Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem with their extreme over-the-top ads and flavors. C'mon, which would you rather eat? So how do we turn baby carrots from a boring, old

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Eat ‘Em Like Junk Food Marketing A Cause

Baby carrot producers have decided to ramp up their marketing efforts with a vibrant new campaign: Baby Carrots: Eat ‘Em Like Junk Food. Snarky commercials; nifty, junkfood-esque packages; and wide distribution to school vending machines are just a few of the ways the carrot industry is trying very hard to make it as cool (and easy) as possible for kids, and everyone

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Eat ‘Em Like Junk Food! Jessica Cording Nutrition

12/09/2010  Eat ‘Em Like Junk Food! Sep 12, 2010 Blog. Whether you like baby carrots of think they’re gross or find it ridiculous that you should be expected to pay more for cut-up regular carrots, then you’ve got to check this out. To encourage Americans to eat more vegetables (the CDC recently reported that only about 25% of Americans are eating the recommended three

get priceEmail Contact

Baby Carrots: Eat Em Like Junk Food — DeltaMV

21/08/2016  Baby Carrots: Eat Em Like Junk Food Is this the answer in the battle against junk food as the old adage goes if you can’t beat them join them. Here is a great example of how a health food was re-framed by using the pre-existing assumptions and behaviour adopted in junk food marketing tactics to make the simple carrot fun and exciting.

get priceEmail Contact

U.S. History 2011 (B): Eat em' Like Junk Food

This campaign has slogans such as "Eat em' Like Junk Food" and included a large variety of adds. They even placed a few vending machines with all kinds of vegetables in schools. In hopes that this might help motivate kids to make healthier choices. In east Manhattan there was an action of "heirloom vegetables" which sold for $1000 a crate. Though unconventional the focus

get priceEmail Contact

Eat 'Em Like Junk Food Interactive Media Design

They started working on these packages putting futuristic looking animals on some of them, 3D text, crinkled edges, and the slogan 'Eat 'em like junk food.' This campaign debuted September 2011 and they are already seeing inclining sales. They hope to expand this campaign and soon get the carrot industry back in business and consumers excited to be eating healthy again!

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Eat them like junk food

Pricing is demonstrated in comparison to junk food - however there is a wider circle of substitutes, including the healthy ones. This is not true. As you saw in the presentation, we went to the stores and compared both JUNK FOOD and HEALTHY food options. Then we made several tables, and did some calcualtions (e.g. average prices of all the groups - carrots,

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Eat 'Em Like Junk Food by Wiley Jasmine

Blog. Nov. 30, 2021. Our 2021 Staff Picks: The year’s best Prezi videos; Nov. 30, 2021. The best appointment scheduling software and booking apps for virtual meetings

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Baby Carrots: Eat 'Em Like Junk Food — LUCAS SVAREN

Baby Carrots: Eat 'Em Like Junk Food. Cannes Lion Winner (Bronze) - Promo Activation - 2011 Layout // Typography // Production. Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem with their extreme over-the-top ads and flavors. C'mon, which would you rather eat? So how do we turn baby carrots from a boring, old

get priceEmail Contact

Eat ‘Em Like Junk Food Marketing A Cause

Baby carrot producers have decided to ramp up their marketing efforts with a vibrant new campaign: Baby Carrots: Eat ‘Em Like Junk Food. Snarky commercials; nifty, junkfood-esque packages; and wide distribution to school vending machines are just a few of the ways the carrot industry is trying very hard to make it as cool (and easy) as possible for kids, and everyone

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Baby Carrots, Eat 'Em Like Junk Food - Laughing Squid

08/09/2010  Baby Carrots, Eat ‘Em Like Junk Food. Scott Beale. September 8, 2010. A bunch of carrot farmers produced some great ads for baby carrots that

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andy pearson / creative director + copywriter

Baby Carrots / Eat 'Em Like Junk Food. How do you sell a vegetable? Stop treating it like one and take some moves right out junk food's playbook, all while making fun of it at the same time. One Show Entertainment - Silver Clio - Silver MIXX Awards - Bronze mFWA - Mobile of the Day Communication Arts - Award of Excellence Clio - Silver Effie - Packaged Good - Gold Effie -

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